IN TOTAL WELLNESS was founded with a simple purpose — to improve the quality of people’s lives by making natural wellness accessible to all.
IN TOTAL WELLNESS was created by Bridget Cunningham, a decade-long veteran of the consumer packaged goods industry and Simone Wan Moran, a licensed acupuncturist and herbalist. For both Bridget and Simone, IN TOTAL WELLNESS began as a personal path to healing and became a mission to help others feel their best. Drawing on centuries of Traditional Chinese Medicine, they reimagined time-honored herbal formulas to meet the needs of modern life — and set out to make them available to more people, in simple, approachable ways.
Simone's Story
I suffered a life changing event in 2002 - 11% of my body was second and third degree burned after a pressure cooker exploded in my NYC apartment. After 3 weeks in the ICU burn center, I was prescribed vast amounts of opioids and anti-depressant drugs for pain and anxiety. After experiencing severe side effects and dependency from these drugs and with no over-the-counter solution, I knew that I needed to find a healthier way to heal. With the help of the healers in my four-year Masters program in Acupuncture and Herbology, I discovered my alternative path to getting well.
My experiences have driven me to to help others who may struggle with pain and anxiety. Over a decade of successful, professional practice on thousands of NYC and Connecticut patients have led me to marry Traditional Chinese Medicine (TCM) formulas that have been used for thousands of years and have proven highly effective for my patients, with effervescent technology and great taste for a magical combination. It took 2 years to find the right U.S. manufacturer and in 2018, IN TOTAL WELLNESS products were born.
IN TOTAL WELLNESS combines the wisdom of Traditional Chinese Medicine with modern innovation to create natural solutions for everyday wellness — because feeling good should be simple and within everyone’s reach.
Bridget's Story
My journey into holistic wellness began nearly 25 years ago while navigating the demands of a high-pressure corporate career. As I searched for greater balance and relief from ongoing stress, I was introduced to acupuncture and Traditional Chinese Medicine (TCM) through an energy healer. What began as a personal path to wellness quickly became a lasting philosophy—one rooted in the belief that true health comes from supporting the body as a whole, not just addressing symptoms.
In 2017, I partnered with licensed acupuncturist and herbalist Simone Wan to co-found IN TOTAL WELLNESS. Together, we built the company on the principles of TCM, recognizing the deep connection between stress, sleep, energy, recovery, and overall balance. My 20 years of experience in large consumer packaged goods companies shaped by belief that better health and wellbeing should not feel complicated or out of reach - t should be accessible, sustainable, and supportive of real everyday lives.
Today, I lead the operational side of IN TOTAL WELLNESS, overseeing sourcing, manufacturing, quality standards, and distribution. My goal is to help bring trusted traditional herbal solutions to more people in a way that feels approachable, consistent, and grounded in integrity.
Simone has degrees from University of Southern California , NYU and the Pacific College of Health & Science. Simone is also the author of Healed Within, a memoir about her burn journey and is an active contributor to multiple wellness publications. Bridget has a degree from Agnes Scott College and has led a distinguished 20+ year career with leading global CPG companies including The Coca-Cola Company, L’Oréal USA, Playtex Products, The Sun Products Corporation, and Henkel North America.